Examples Instead of Demands

BrandGuidelinesExample

Rather than present our thinking with a long-list of things Verizon needed to do, we tried to make our recs into examples: showing what was good and what needed work about each of the major sections of the document. This way, Verizon’s brand team could create future documentation that was usable and had all the right content.

Skills

Posted on

July 9, 2015

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