The largest part of the organizational content strategy was, by far, the institution of the Paytronix blog. I managed the entire blog project, from working with our digital agency to creating the design and functionality, all the way to writing actual blog posts aligned with my strategy myself. This gave Paytronix the ability to produce content at a large scale: they still keep it dutifully updated to this day!
Paytronix Blog
Paytronix