by micha343_wp | Jul 8, 2015
Enactus Canada, as a small nonprofit organization, did not have many resources to dedicate to content production and development. In my strategic deck, I showed a sample publishing flow, and explained how important it was to have dedicated content resources. This job...
by micha343_wp | Jul 8, 2015
In addition to the page-level work, Enactus needed help defining a content development and content marketing plan to better tell and circulate their brand story. Through a combination of qualitative research, quantitative analytics review, industry best practices and...
by micha343_wp | Jul 8, 2015
Before we began redesigning everything, we had to look at the site experience as a whole. In conjunction with UX, content strategy produced a dedicated sitemap. Later on in the project, after template decisions had been made, we aligned every page in the experience to...
by micha343_wp | Jul 8, 2015
A large part of the redesign effort was to use modern, aesthetically pleasing templates to display information. The content challenge here was figuring what modules were needed to get the job done, and what wasn’t necessary.
by micha343_wp | Jul 8, 2015
One of the largest efforts in the redesign was giving Enactus a CMS that was user-friendly, flexible and required little coding, so that their marketing team would feel comfortable making site changes. We chose to go with WordPress running the Divi theme (the same...
