by micha343_wp | Jul 9, 2015
Evaluating the site for messaging placement turned out to be a tougher job than expected, as Verizon had a variety of widgets and tools where it made sense to mention ChoiceTV. A detailed audit review helped discover these areas. The Channel Lineup widget above gives...
by micha343_wp | Jul 9, 2015
While the product had already been named by the client, the various “channel packs,” (the groupings of channels a ChoiceTV customer could select) had not been named. The copywriter and I put our heads together to develop nomenclature for each that was...
by micha343_wp | Jul 9, 2015
As a messaging-focused project, content strategy and copywriting were pretty much married at the hip, to the point that there was interchange between our respective tasks. We worked collaboratively throughout the project, sitting in the team room coming up with...
by micha343_wp | Jul 9, 2015
Verizon’s new ChoiceTV product was meant to “change the face of TV forever.” Given that it was a fairly revolutionary product, it needed a very clearly defined, value-oriented messaging strategy. Content Strategy’s work on this project was...