by micha343_wp | Jul 9, 2015
The creative “spin” to the strategy elements of the project involved using the dictionary definition of “Quantum” (a fairly strange and unique word for internet products) to define brand elements that would inform messaging. The three elements...
by micha343_wp | Jul 9, 2015
This project required me to really put the “strategy” in content strategy. I had to define a methodology for Quantum messaging that took into account a current state analysis, FiOS customer user needs, and best practice insights. The full methodology...
by micha343_wp | Jul 9, 2015
The project required us to examine and plan for messaging both on the desktop and mobile sites. The translation of the previous module to mobile can be seen above here.
by micha343_wp | Jul 9, 2015
Verizon Quantum was another project focused on messaging strategy and development. In this case, I was both the content strategist and copywriter—strategizing and executing the messaging for Verizon’s premium Quantum services. The final copy for one of the new...
