by micha343_wp | Jul 9, 2015
Social and content strategy worked closely together on this project to propose and develop content that was shareable and had a gamefied focus to it. Shown here, we’re suggesting that Verizon give users reward points for following them across their social...
by micha343_wp | Jul 9, 2015
The content strategy for Sohalo tried to appeal very closely to the user needs of a Verizon customer: what were they looking for and what did they want to see from experiences outside of general site research or bill payment? Thinking about this led us to propose...
by micha343_wp | Jul 9, 2015
A large part of the content strategy involved integrating into behaviors users already were taken. Verizon’s reward platform, for example, doled out points for doing things like paying bills on time and sharing Verizon social posts. We proposed adding in rewards...
by micha343_wp | Jul 9, 2015
Sohalo is Verizon’s digital engagement platform, housing both its loyalty program and serving as a content center (OnDemand movies, TV reviews, etc.) for current customers. This project was dual social and content strategy: Verizon needed to know what existing...
