by micha343_wp | Jul 8, 2015
To communicate content decisions to the client and our own team of visual designers and copywriters, the UX designer on the project and I produced a set of annotated wireframes in Adobe Illustrator. As the designer sketched out the flow of each page, I added my...
by micha343_wp | Jul 8, 2015
Since the ask in this case was to use B2C content to build a B2B website, I had to pay careful attention to each piece of available content, and be very clear about edits I was proposing. Ultimately, we ended up optimizing pieces of existing B2C content for a B2B...
by micha343_wp | Jul 8, 2015
After completing the content audit, it was necessary to evaluate templates, modules, and on-page placement for each piece of information we were retaining for the B2B site. Since we were constrained to only using existing templates and components in the client’s...
by micha343_wp | Jul 8, 2015
Since we were creating a brand new B2B site, much of the work on Philips trended more towards the experience design angle of content strategy. For this project, since content was such a key focus, I actually owned sitemap design and creation rather than the UX...
