Content Development Planning

In addition to the page-level work, Enactus needed help defining a content development and content marketing plan to better tell and circulate their brand story. Through a combination of qualitative research, quantitative analytics review, industry best practices and creative thinking, I was able to hand over a complete strategic deck to help them in their future content creation efforts. The “content polygon,” shown here, is meant to be a tool to help them create content that is on brand and meets their users’ needs.