Making a company content first
My role at Paytronix was to help the company become a publisher. They had a ton of thought leadership on restaurant loyalty and POS integration, but they didn’t have enough channels to disseminate their thoughts, or a voice to present to customers. I scoped, planned, implemented, and maintained their blog, which quickly became their most valuable brand channel. More valuable than the actual surface, though, was the overall organizational change I was able to create.
After the blog rolled out and had great success starting conversations with leads, customers, and the restaurant industry and general, Paytronix quickly saw the value in creating even more marketing content. I managed and produced all of the company’s white papers, webinars, and more: applying a consistent brand voice across them all!