Content Locations

Content Locations

To sum up my document, I selected areas across the site where it made sense to bring the content treatments to light. The numbering (1,2,3) refers to the level of detail treatments, and aligns those with the use case and a specific area on the site.
Aligning Business Goal and User Need

Aligning Business Goal and User Need

To put into context my reason for personalized content recommendations, I included a piece of my document that attempted to connect the user needs for each scenario to the business goals. The path between those two informed content recommendations.
High-level Best Practices

High-level Best Practices

The work on this project was extremely detailed and specific. To make getting to that ideal, detailed state a bit easier, I included a set of high-level content recommendations and best practices with my document, listed above.
Planning Across 8 User Types and 3 Site States

Planning Across 8 User Types and 3 Site States

The Verizon site packs a surprising amount of complexity, with three different states: unauthenticated (user hasn’t provided their address and is new to the site), cookied (user has visited site before but still not provided their address) and authenticated...