by micha343_wp | Jul 16, 2015
The content strategy went far beyond just creating articles for the blog. While the organization had already dabbled in creating a video and 2 webinars before I joined, I was able to make these multimedia content types more of a priority, and spent time facilitating...
by micha343_wp | Jul 16, 2015
The largest part of the organizational content strategy was, by far, the institution of the Paytronix blog. I managed the entire blog project, from working with our digital agency to creating the design and functionality, all the way to writing actual blog posts...
by micha343_wp | Jul 16, 2015
When I joined, I sold the organization on the importance of creating helpful, meaningful content for their users. As such, the direction of the marketing team changed to align more around content creation in a variety of forms. Video, of which a few examples are shown...
